The last year was so unpredictable that it made 2021 and the incoming years lean towards that. However, the 2021 beauty trend is about inclusion, diversification, and sustainability awareness in the beauty industry. Being stuck at home caused a shift in consumer habits and a demand for corporate transparency, and because the ethical beauty trend already existed, it wasn’t hard for the organic beauty sect to champion the trend. The beautiful part of it is that these trends aren’t only restricted to the organic beauty world. It’s extending to the entire beauty industry, making organic beauty a thing for everyone.
Here are the biggest natural and organic beauty trends for 2021 that are changing the industry. Organic beauty is set to dominate the beauty industry this year and beyond.
- Sustainable product sourcing
A major area that determines the end result of a product is the source and the entire sourcing process of the product. And because more people are becoming more aware of the impact a brand’s social voice can have on the products they sell, more manufacturers are reorganizing their sourcing channels to include local organic farmers.
Sustainable product sourcing is simply the incorporation of social, environmental and ethical performance factors into the process of deciding on suppliers. Sourcing products from these channels will improve the livelihood of these farmers and give a wider social impact.
Also, natural ingredients are fast becoming the trend of the cosmetics industry, so it’s not far-fetched that skincare brands will tilt towards this sourcing means. Terms like “green” and “sustainable” are beginning to define the beauty industry, so products that are sourced from natural and environmental-friendly ingredients will continue to define the organic beauty industry.
- Cruelty-free products
“Cruelty-free” has been a buzzword in the beauty industry for a couple of years now, but no time more than right now will it be a leading trend in the beauty world.
As the days go by, leading and upcoming brands are eliminating animal testing from their procedures and integrating computer-modeling techniques. Beauty companies like Kat Von D, Glossier, The Body Shop, and Urban Decay have been leading this trend for a while now and as the year continues, it’ll continue to expand.
This trend is becoming what it is because consumers are not only leaning towards organic ingredients, but are now championing the cause for vegan-approved products and brands. Even non-vegan users are beginning to inculcate the animal respect culture and using the beauty industry as an opportunity to grow this developing culture. Data shows that at least 59% of Millennials and Gen Z consumers prefer environmentally and animal-friendly products to the regular products. Lab testing is now being replaced with in vitro methods and computer-modeling techniques.
Vegan beauty as it’s regularly called is without any doubt becoming a standard for the use of beauty products in 2021, and in the next years to come.
- Dual-purpose skincare products
One goal of the organic beauty world is to use minimal products and maximize the ones that are used. This would mean that a number of products will be streamlined, while the others will work double time and double purposes. In fact, recent skincare products are taking on the hybrid outlook and serving more than one purpose.
Consumers are making efforts to self-indulge themselves and their needs, and as a result are going for dual-purpose beauty products and even extend it to services. One reason for this is that new people are only tilting towards organic products, therefore they will rather pamper themselves with products that serve more than one purpose. Therefore, these products are not only luxury experiences for the real benefits of the products.
Products reading “moisturizing toner”, “bi-serum” or “exfoliating facial mask” will now become the norm as the year goes on. Not only will it afford consumers space and save money, but it’ll save products from wasting. For instance, the Kérastase’s Sérum Thérapiste is a hair care product that’s not only a serum that repairs hair tresses but also protects the hair against the use of heat.
- Third-party verification of products
In theory, third-party verification has existed for years in the beauty industry. Cosmetics and personal care products have always been plastered with third-party seals, whether or not they’re verified. However, customers today are becoming more and more aware of the need for third-party verification and are knowledgeable enough to identify real verifications and whatnot.
Beauty products in the U.S are particularly overlooked when it comes to FDA regulation, but they may not be able to get away with it anymore because ECOCERT and the Environmental Working Group are now easily identifiable.
Brands are now going over and beyond to ensure that their products retain the “organic” and “natural” state that they claim to have. They engage third-party programs to verify their products to ensure that their products are ‘dependable’.
It’s important for brands to build and maintain trust with their customers to ensure the longevity and dependability of their products.
- Futuristic and tech beauty tools
For a number of reasons, home self-care tech tools will continue to advance. First, consumers are becoming more thoughtful in the way they deal with beauty products (as we’ve seen so far). They are getting more involved in the process and striving to be resourceful in the use of beauty products. Therefore, there’ll be a call for more and improved self-care tools to increase involvement in the process.
Also, the world is in the post-pandemic season, therefore we are still caught in the web of being extra careful with contact and use of products. So instead of having beauticians attend to us directly – whether it’s our skin, hair, or makeup, we’re indoors isolated with our alternative beauty tools which will have to be improved to be high-tech and interactive.
The nearest future holds the possibility (and reality) of devices that can detect skin problems that we’re suffering from and possibly a suggestion to solve the problem. Devices like jade rollers, micro-needling devices, laser therapy tools and pro-level facial tools which are the more futuristic approaches to skincare will be the future of beauty trends this year and beyond.
- Recycling beauty products
Recycling has much of a myth in the cosmetic and beauty industry in the preceding years. However, 2021 is showing a major shift in this area. Like already established, consumers are becoming more knowledgeable on what should be considered as organic and natural beauty. They’re now paying more attention to every aspect of their beauty products, even down to the bottles and where they end up.
Consumers are beginning to realize that ‘organic’ and ‘clean’ is more than just the sourcing of the products and what they contain, but extends to outside of the bottle and the entire packaging. From refillable masks and wipes like those from Credo, to Exa’s recyclable glass and its 100% post-consumer waste box, the trend is taking over the industry and there’ll be more to see in the near future.
Although the recycling industry still has a long way to go, because of how slow it is for consumers to integrate it into their general lives, it’s steadily putting its mark on the organic beauty industry.
- By-products beauty
Incorporating organic and natural beauty into a routine involves covering every possible product and making sure that nothing that can benefit the body goes to waste. So, by-products beauty is simply using ingredients on our bodies that would otherwise go to waste. For instance, there are certain foods and drinks ingredients that can be beneficial to the body as natural beauty products, rather than being thrown away.
Before now, DIYers have inculcated this culture by using homemade products as homemade remedies, and these have lasted for years. However, rather than leave it to consumers to set up themselves, the industry as a whole is beginning to realize how this niche can be a huge one for them. It also helps consumers reduce the side effects of fusing the products themselves. The bigger picture is pushing the zero-waste agenda and improving circular beauty to ensure that post-consumer waste is prevented as much as possible.
As the year goes by, we will be seeing more products like the UpCircle face scrub made out of coffee grounds and other fruit powders.
- Sustainable product packaging
Again, organic products extends to not only the product inside the bottle, but the entirety of the product and the packaging it comes in. One reason why sustainable product packaging is thriving is because it’s a good route to protecting the main content of the product. Also, it pushes the zero-waste product agenda and removes that problem out of the way for manufacturers.
DIYers are also a great inspiration to limiting waste through the packaging for manufacturers. For instance, bath bombs can be wrapped in recycled paper and biodegradable wrapper instead of going through the process of manufacturing an entire wrapper for it. Also, some products will be modified to eliminate the need for packaging.
So, it’s possible to see these products like shampoo bars and scrubs in their naked format. Some other products come in refillable formats, so you can refill the content as soon as they’re done – such as perfume, shampoo, and body scrubs.
These make it more attractive to buyers who are environmentally conscious and guns for continuous improvement of the product.
- Waterless product formulations
Again, this is a trend that isn’t ‘there’ yet, but has a huge potential of leading the organic beauty world as we move on. Having all beauty product formulations completely rid of water is almost as tough as it is to get rid of plastic packaging, but the more we have brands tilting towards it, the more mainstream it becomes.
Not only does it make for better quality products, it also helps the world in conserving a considerable amount of water, because a good level is being used in skincare and cosmetic production. A good example of this will be the dry shampoo. Oil cleansers and powders also completely eliminate water from the formula.
Waterless formulas also go beyond the products and extend to the skincare routine. Our routines are becoming streamlined to steps that conserve water. You can imagine a morning skincare routine where there’s limited rinse and application of products all in the name of conserving water and keeping our beauty process environmentally friendly.
- Dewy ‘no-makeup’ looks
Dewy no-makeup looks have been the rave for a while, even outside the organic beauty world. As the year progresses, it doesn’t seem like it’s taken the backseat for anyone anytime soon. The entire idea behind the dewy makeup look is to have the minimum amount of makeup on your face while maintaining a bare-faced look. With this style, you can go about your day looking like you don’t have makeup on when you actually have some on.
Instead of layering your face with foundation, powders, and whatnots, you can skip the entire process and still look great. The dewy look isn’t only about the makeup, but more about the agenda of enhancing our natural looks, than the use of ‘enhancing’ products. From skinmalism and natural-looking brows to dewy looks, the trend is to depict that ‘less is more’. It’s not surprising that people now go around with their bare faces, having nothing more than a lippie or eyeliner on them.
2021 is introducing a huge surge in the beauty industry and it’s hinged on ethical and organic measures. As organic and natural trends are leading the forefront of the skincare and beauty industry, consumers who follow the aforementioned trends will not have a problem fitting into the new beauty space.
Which of these organic beauty trends of 2021 have you tried and which ones do you intend to try out as the year goes on?