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What Does Purple Shampoo Do to Brown Hair

If you haven’t heard of purple shampoo, prepare to have your mind blown! While it’s a common recommendation for chemically treated blondes, purple shampoo can also provide a huge benefit for brunettes. With hard water, environmental impacts and hot tools, a beautiful brunette hair color can still turn brassy and change with time. Purple shampoo helps eliminate brassiness and keep your color fresh, vibrant and healthy-looking.

UV rays, minerals, chlorine, you name it – your hair color can start to turn and get a yellowish tinge, which isn’t all that favorable. Purple shampoo restores the coolness to your color and helps you stay looking fresh. This is exceptionally helpful if you have balayage or ombre’ hair. And if you’re spending enough time and money at the salon, you’ll want to pay a little extra care to extend the life of your color.

Since purple shampoo has gained popularity in recent years, there are a variety of brands to choose from, with different price points, of course. The temporary dye molecule in purple shampoo is what helps eliminate that yuck color and because it’s temporary, it’s recommended to use purple shampoo twice a week. And don’t worry, it won’t turn your hair purple. It’s a fascinating concept and if you haven’t tried it, you might be pleasantly surprised with the results.

Here are some of our favorite purple shampoos:

  1. Redken Color Extend Blondage Color-Depositing Shampoo

Yes, we know it’s called “blondage” but don’t be intimidated by its name. Redken has been a player in the hair industry for decades and this ultraviolet color depositing shampoo can help brighten and shine up your hair in just one use. Some folks like to use gloves when applying, but it’s not uber-necessary. Just use a moderate amount of product when applying.

  1. MATRIX Total Results Brass Off Color Depositing Blue Shampoo

Refresh your hair and neutralize brassy tones with this master formula. Matrix has been perfecting hair for years and this product is one of their best sellers. With a few violet-blue pigments you can reduce unwanted warmness and get that icy cool brunette color that has been so popular over the years.

  1. dpHUE Cool Brunette Shampoo

Break out the debit card and reap the results! Higher in price point, this product gently cleanses and works on every hair type with powerful ingredients such as silk proteins and hibiscus flower. You can improve your luster and increase brightness without stripping hair, which is why this is a highly favored product.

  1. Pravana The Perfect Brunette Shampoo

It may seem a little pricey, but at least you can find this perfect purple shampoo at Wal-Mart! It will banish your warm tones with a blue-green formula and have your hair looking better than ever. Color fading, sun, residual oxidation – you can eliminate these worries with Pravana. It will add richness and strengthen your hair with healthy ingredients.

  1. Aveda Blue Malva Shampoo

At $54 Aveda can have you looking like the freshest brunette on the block. This highly rated shampoo is a favorite among professionals and the hair obsessed. It comes in a larger size so it will last you awhile and Aveda is famous for its quality ingredients and great smells. Just a small amount can improve the look, texture and feel of your hair and you won’t require as many salon touch ups.


While purple shampoo may seem a little intimidating (and it has a funny name), it can boast great benefits for any color of hair. Brunettes are usually shocked by the improved brightness they experience right away. Once you start seeing results, you may want to overdo it, but purple shampoo should be used sparingly otherwise it can really dry out hair and dull it down. The pigments are quite strong so it will balance your color without actually turning you purple (or blue).

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